This guest post comes from Megan Glover, the Director of Marketing for Compendium Blogware. More about Megan and Compendium at the end of the post.

You don’t have to be a marketer to understand human search behavior. Here, let me give you a real life example… a month or so ago I was looking for two “antique looking” pendant light fixtures to hang above my sink in the kitchen. I went to all of the brick and mortar stores around Indianapolis but didn’t really see what I was looking for. So, I went to the Web. I went to Google and typed in the problem I wanted the search engine to solve: 5 inch diameter antique finished pendant lighting.

Within seconds I had a page of online retailers who offered so many options it made my head spin. But, the main point to this example is… my problem was more than solved via the results Google gave me.

Sounds simple, right? Well, for a marketer, getting found in search is an enormous frustration and perhaps an even larger missed opportunity for generating new business. That’s why we at Compendium are helping our clients overcome that obstacle.

How do we help exactly? Compendium is a software- as a- service blogging solution specifically built for businesses who want to be found in search for keywords they know their prospects are searching for. Simply put we help our clients be found in search through blogging.

Blogging. Now, you might be thinking to yourself… I thought only opinionated thought leaders or stay at home moms had blogs. But that couldn’t be further from the truth. Sure there are many “hobby” blogs that circulate the web these days, but Businesses are quickly adopting blogs as great marketing tools that help companies get found in search and acquire new business.

Here’s a great example, we have a client – they are a Law firm located in Indianapolis, IN who specialize in Software –as a- Service law (SaaS). They wanted to expand their reach nationally so they decided to give blogging a try. Last week we talked to one of the founding partners who said they just accepted a client who was searching for top SaaS attorneys on the Web, the prospective client found this firm’s blog and voila… a lead was generated.

From simple searches for light fixtures to major investments in law firms, the Internet is being used by all kinds of searchers typing lots and lots of different keywords and phrases to find solutions to their problems.  And, it’s the marketer’s responsibility to ensure their organization is the solution searches find. Compendium helps over 450 companies across the US make this a reality.

Megan Glover is the Director of Marketing for Compendium Blogware. Compendium is a blogging software built specifically for businesses and organizations who want to be found in search. As Director of Marketing, Megan is responsible for all demand generation as well as branding and PR tactics. A student of SEO, Online Marketing and Social Media, Megan is keen to power and transparency online marketing can lend to businesses and organizations of all sizes.

In addition her blog: Blogging with Purpose was recently voted one of the Top 50 Blogs in Indiana.